About us

Our values and culture

Holisitc Data Solutions is a consulting firm located in Barcelona dedicated to improving organizations’ business and decision making processes by transforming data into valuable information. We are convinced that data analytics and process digitization can totally transform a business, providing tools to analyze the present and plan/anticipate the future.

Why us?

At Holistic we are passionate about helping people improve their daily work routine through the use of technology. We enjoy analyzing each business and every need in order to provide an agile, flexible and tailored technological solution that adds significant value to people and organizations. Our greatest motivation is seeing that the solution provided has meant a qualitative leap forward in your peoples’ work, which is our ultimate goal.

We explain how:



We aim to create a close relationship, enhancing mutual trust and collaborative work. We share and work together to genuinely reach a common goal.


Understanding your business, your problems, your daily routine. Accepting that our project could be an extra for you. Being able to see your point of view and design a solution that fits your needs, adapting the development process to the daily activities of your organization.


Generate a high degree of commitment and accountability for the projects we perform is fundamental to providing the best quality and customized service to our clients, successfully developing the projects entrusted.
Ico Eng


We have collaborated with multiple companies from different industries, in areas such as Finance/Controlling, Sales, HR or Logistics. We rely on our accumulated experience to design proposals that combine best-practices in multiple business fields.

Multidisciplinary Team

Holistic’s consultants deal with new projects by understanding the business needs, coming up with innovative solutions and turning them into reality supported by their technological knowledge. Technology in the service of business is our main principle, guide and inspiration for our projects.
Holistic Mobile 2


Creatividades Web (1)
Creatividades Web (2)


Marcel Puignou

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Marcel graduated as an industrial engineer from IQS and later he completed his studies with an Executive MBA at ESADE. He has developed his professional career in the consultancy sector, specifically in the area of Business Intelligence, working for companies such as Europraxis and Vincle and developing projects for clients such as Gas Natural, Desigual, Danone, Nestlé, AndBank, among others. In 2015 Marcel founded Holistic consulting firm, taking on the challenge of developing a differential brand in the sector.

Eduard Sales

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Eduard has a degree in Telecommunications Engineering and an Executive MBA from ESADE. He began his career as a software engineer, and later jumped to the Business Intelligence field. He has worked in retail companies such as Desigual, Nutrexpa or Mahou-San Miguel, and has led transformational projects in the pharma sector in companies such as Otsuka and Nestlé Health Science. To his expertise as a project manager, we must add operational management, as well as training and team building.

Axel Carreras

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Axel graduated in Engineering in Organization of Information and Communication Technologies at Salle URL. Axel develops his role as a consultant in the area of Business Intelligence and the digitization of processes to lead business transformations and improve the effectiveness of strategic decision-making. Of the projects that it he has participated in, companies from multiple sectors stand out, such as Utilities, Retail, Logistics, Real Estate Appraisals, Industry, Health and Automotive.

Albert de la Riva

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Albert is an Industrial Engineer from the URL and holds an MBA from IESE. He has more than 10 years of experience in industry, strategic and systems consulting where he has developed projects for leading companies in the banking, healthcare, utilities, retail and infrastructure sectors in Spain, the UK and Latin America. His expertise is focused on the areas of strategic planning, organization, operations and sales.