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Automation and unification of B&B Hotels’ financial planning process
B&b hotels

COMPANY

B&B HOTELS

B&badapted

COMPANY

B&B HOTELS

“BOARD has been a turning point for the finance area. We now have a tool that allows us to plan with greater accuracy and adapt quickly to any scenario. I would highlight the commitment of the Holistic team, their proximity, business knowledge and their ability to support us closely throughout the entire process.”

Foto Abiud De Santiago
Abiud De Santiago

CFO, B&B HOTELS Spain & Portugal

B&badapted

B&B HOTELS

B&B HOTELS is one of the fastest-growing hotel chains in Europe, with more than 865 hotels across 17 countries. Founded in France in 1990, its model is based on offering the best value for money through optimised, digitalised and customer-centric management.

Its expansion in Spain and Portugal is built on both owned and managed openings, with an agile and scalable approach. The company controls all key business processes, from identifying and adapting hotels to their commercial operation and direct distribution, which allows it to optimise costs and ensure quality.

Project Scope

In the context of its accelerated growth, B&B HOTELS identified significant limitations in its financial management and planning model:

  • Manual processes: All planning was carried out in Excel, which involved risks of human error, lack of traceability and a significant operational workload.
  • Fragmented data: Information was spread across JD Edwards (ERP), Microstrategy and a large volume of Excel files, making it difficult to obtain a consolidated view and ensure proper data governance.
  • Lack of agility: Faced with market changes, it was not possible to run simulations quickly and efficiently or to evaluate scenarios dynamically.
  • High level of required granularity: It was necessary to reach a detailed level of information by hotel, account and cost centre, with visibility by department or activity, which Excel could not support efficiently.

Against this backdrop, the main objective was clear: to automate and unify the entire planning process in order to gain precision, speed, traceability and collaboration across areas.

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Project Description

A planning project was developed using the BOARD platform, covering everything from the annual budget to the Rolling forecast, as well as investment planning (CAPEX) and Working Capital. The project is structured around three main functionalities:

  • Parameterisation of the solution: in this phase, the data to be used, their structure and the calculation rules are configured. Key elements are also defined, such as scenarios and versions, hotel opening dates and mandate start dates, the number of rooms per hotel and inflation dates.
  • Execution of the planning: in this phase, economic and financial planning is executed based on the defined parameters. The finance team, using the information provided by each department, centralises the loading, review and validation of data. The tool makes it possible to apply flexible calculation methods tailored to each type of line item: detailed adjustments at line-item level, application of growth rates on aggregated values and specific logics defined for certain modules depending on their nature.
  • Validation and monitoring: in this phase, progress in each planning module can be checked and comparisons can be made. The solution provides a clear view of the outcome in P&L format, with the possibility of analysis both at consolidated level and by individual hotel.

Results

The implementation of the solution has brought about a significant change in the finance area’s operating model, delivering tangible improvements in efficiency and analytical capability:

  • A single environment for all financial planning, accessible and editable by the finance team.
  • Automation of the planning process, eliminating manual errors and reducing the time required to prepare and process data.
  • Greater analytical capability through comparisons and simulations.
  • Clear and unified view of results in P&L format, both at consolidated level and by hotel.
  • Updated and traceable information, with full control over the data.
  • A solid foundation to scale the solution and incorporate new processes in the future.


KEY IMPROVEMENTS AT B&B HOTELS

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B&B HOTELS chose Holistic because of our proven experience in financial projects, our functional understanding of the hotel business and our ability to work as a close, agile and results-oriented partner. They needed a team that not only mastered the technology, but also understood their business and operational challenges and could adapt to a constantly growing and evolving environment.

The BOARD platform was selected for its flexibility, integrated approach and ability to cover all planning needs within a single environment. Its combination of scalability, control and autonomy made it the ideal solution for the finance team.

Throughout the entire project, Holistic and B&B HOTELS worked in a coordinated way, as a single team. Commitment, direct involvement and an agile methodology were key to achieving an implementation aligned with the Group’s objectives and ready to continue evolving.

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